Marketing Strategist (B2B)
ElanWave is an international software development company with offices in the Netherlands and Serbia. We specialize in creating web and mobile applications tailored to our client's business requirements. We believe quality is a necessity.
We are waiting for you!
Our primary goal is hearing and understanding our clients and developing efficient and reliable software solutions to address all of their business needs. We are not just developers - we are problem-solvers, and problem-solving is easy when you have the right people by your side.
Marketing Strategist (B2B)
We are looking for an experienced and strategically minded marketing professional to take ownership of the long-term development and growth of our marketing strategy. We seek someone who can see the bigger picture, establish solid foundations, create and implement a strategy, and collaborate with relevant teams and external partners to achieve success together.
WHAT WOULD BE YOUR RESPONSIBILITIES:
- Develop and implement a long-term B2B marketing strategy aligned with business objectives
- Create action and communication plans with clear priorities and resource requirements
- Work on brand strategy, increasing brand recognition, and positioning the company in the market
- Collaborate with sales and development teams to align marketing efforts with business needs
- Manage external agencies and partners to ensure efficient execution of marketing campaigns and initiatives
- Leverage analytics and market research to optimize strategies and make informed decisions
- Plan and oversee the marketing budget to ensure sustainability and efficiency of marketing activities
- Organize and coordinate events, trade shows, and networking activities to strengthen brand presence
- Continuously improve marketing processes through testing, performance analysis, and optimization
OUR FUTURE TEAMMATE HAS:
- English proficiency is a must
- Previous experience in the IT industry, with 3-5 years in a B2B role focused on data-driven and digital marketing
- Experience in developing and implementing marketing strategies
- Understanding of key B2B marketing channels and tactics
- Strong analytical skills and strategic decision-making abilities
- Bachelor’s degree in a relevant field is a plus
- Excellent communication and collaboration skills to work effectively with sales teams and stakeholders
- Excellent organizational and communication skills
- Hands-on experience with marketing tools (Google Analytics, HubSpot, LinkedIn Ads, etc.), with a strong ability to analyze data and optimize marketing efforts
- Experience working with external partners and agencies
- Creativity and a strategic approach to content creation, branding, and campaign execution
- Understanding of lead generation and demand generation strategies in a B2B environment
- Knowledge of data analysis and marketing automation tools
- Project management skills – ability to handle multiple campaigns and deadlines
- Test-and-learn mindset – willingness to experiment, analyze results, and improve marketing initiatives
WHAT EVERY EMPLOYEE CAN EXPECT:
- An employee development plan
- Access to courses and training material
- Salary growth according to evaluated improvement
- A full-time indefinite contract
- 23 days of paid vacation per year regardless of seniority
- 5 paid sick days
- FitPass
- Flexible working hours
- All our colleagues get to choose one day per week to work from home
- Becoming part of a diverse and hardworking team of people
Our selection process:
1.
A 45-minute interview with our Talent Acquisition Specialist about your work experience, career goals, and ElanWave as your next career opportunity
2.
Technical testing with our senior developers, that consists of logical, practical, and theoretical questions
3.
The final interview during which we talk in depth about position specifics, negotiate job offer details, and set growth goals
JOIN THE FORCES
We always welcome proactive individuals!